The weekend has arrived and this is a new thing we’re doing on Saturday’s (at least till college football starts). We’ll be sharing highlights of the week just passed.
Here are some of the most popular posts from this week at this Fearless Competitor blog.
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Encore: Rise with @PattyAzzarello on Marketing Made Simple TV
We always do an encore show on Sundays and Patty was a great guest. If you don’t know her, she was the keynote speaker at the recent Marketo Summit and she wrote a great book for executives called Rise: 3 Practical Steps to Advance Your Career, Stand Out as a Leader and Like Your Life. I highly recommend the book and the show.
Marketing Strategies to Revenue with three top marketing experts
Gerhard of Selling Power is a great friend of Jeff Ogden of Find New Customers. Gehard has invited Jeff to appear on several shows. In this slick show, Jeff joined Jeffrey Hayzlett, Celebrity CMO and Cowboy and David Raab, marketing automation expert. Check out this fun show!
How to Get More Sales Leads
This is another of Gerhard’s video shows. In this one I am joined by Erik Luhrs and Anthony Ianarro, two top experts. And if it is a Gerhard show, you can bet it will be slick.
How ITSMA is Leveraging Marketing Made Simple TV to promote their offering
In 2013, I became heavily involved with ITSMA.com. In the past, I’ve been with organizations like the HIA (local to me) and the Business Marketing Association. Both are nice, but their members are not my ideal customers. ITSMA on the other hand, is a small organization focused exclusively on technology and professional services firms. Very good fit for Find New Customers. But what I wanted to talk about here is the innovative way they used the video content from their Marketing Made Simple TV show. Not only did they use it on their landing page, but they sent it to all their members in their monthly newsletter. Very smart move!
Insights from @TheCMOClub Innovation Summit – @margaretmolloy on Marketing Made Simple TV (Over 80 Tweets already!)
One of the reasons I loved having Margaret on the show this week is this. She is a long-term fan of the show. She invited me to her company Christmas party and she introduced me to every one there and raved about the show. And I shared the early YouTube version of her show with her. “I’m really pleased with it, Jeff. It looks great. You are soooo good at this.” And if you are a Chief Marketing Officer, I bet you’d love to know what other Chief Marketing Officers are thinking. And I also wish to thank The CMO Club, especially Peta Krainik for this.
If I Have Negative Content, Why Can’t I Just Delete It?
We’ve had some rather nasty stuff written about Jeff Ogden of Find New Customers. Jeff had a very short and deeply unpleasant experience with a certain unnamed company in Atlanta. This led to a formal disagreement and a negative article at Marketing Automation Times. (Which we are now fighting.) But why can’t I simply ask Marketing Automation Times to take it down? The answer: I can’t. The law’s on their side. But you can drown out negative content. Two key tips are shared in this post on how you can rid yourself of negative content.
What do you think? Do you have anything to add or suggest anything I got wrong? We love to read your comments and appreciate those who share our blog posts on social media.
Jeff Ogden, the Fearless Competitor, is an award-winning marketing expert and President of the sales lead generation company Find New Customers. He’s also the creator of the very popular TV on the Web show, Marketing Made Simple TV. Lastly Jeff Ogden holds a degree in Marketing from the University of Notre Dame, which is why Saturdays in the Fall matter.
You can also sign up for free bi-weekly market tips from Find New Customers here.
The post Weekend Summary of Highlights from the Fearless Competitor blog appeared first on Fearless Competitor.
